In just the last decade, Zumba has become a global sensation, CrossFit has gone from underground obscurity to prime-time competition on cable TV, and “boutique” now refers to a fitness studio and not simply a clothing shop. And one of the most important changes over the past decade is that women now have substantial and compelling programming opportunities to be strong and fit (rather than skinny), resulting in a significant number of women experiencing the benefits from strength-training and high-intensity exercise.
Add to these developments the technological advances that have helped make them possible. In 2007, the iPhone had just been introduced, the iPad was still in development and Instagram was just an idea incubating in some college student’s brain. Since then, many fitness-based apps for smartphones and tablets have had a dramatic impact on how fitness is delivered to and consumed by the end user.
So what will the next 10 years bring? How will we be exercising in 2028? We asked leading influencers in the fitness industry, including master trainers who work for top fitness brands to create the programs that we use with our favorite exercise equipment, as well as the developers who conceive of new products to shape our bodies.
Here are eight trends to watch for during the next 10 years of fitness: