Plated’s Elana Karp Changes Lives One Meal Kit at a Time

Elana Karp jumped with both feet into the task of changing lives when she graduated and joined Teach for America. She soon discovered a more fundamental aspect of life can set up children—and their families—for successful, happy, healthy lives: good nutrition.

Today, as head chef and culinary co-founder of Plated, the nationwide meal-kit delivery service, Karp continues her mission with inspired and customizable menus and plans that teach home chefs, from novices to veterans, how to cook a fish or anything else rather than rely on takeout or prepared food as weeknight options.

In doing so, Karp and Plated are helping to nourish more than healthy bodies. 24Life asked Karp for more insight into how she and Plated are making a difference in busy families’ lives, one dinner at a time.

24Life: You began your career focused on education in the classroom. Did you always intend to pursue a career with the goal of making a difference? What did you learn from that experience?

Elana Karp: I always knew that I wanted to do something that would have a positive impact and make a difference, so Teach for America was a really great place for me to start my career. I’ve found that when I’m motivated by a bigger purpose, it makes it easier for me to stay positive and keep moving forward, even when challenges arise. Knowing that you’re doing something because you’re making change and advancing a mission you believe in makes it worthwhile, and I think having that perspective really helps when the going gets tough.

24Life: What was the moment or catalyst that made you decide to turn your attention to education about food?

EK: It was something that developed over the time I spent with my students, but I would say that there was an aha moment for me. Pretty early on in the school year, we had a class field trip. The school usually provided student lunches, but on field trip days, kids brought their lunches. When it was time to eat, I was surprised by the amount of sugary drinks, processed snacks and enormous sandwiches that were in their lunch bags. And the impact on their behavior and ability to concentrate was noticeable almost immediately.

From there, I began to notice it more often at other moments of the day at various eating occasions. Once I observed the problem, I made a point to bring more education about food and nutrition into the classroom. I taught my students about fruits and vegetables, everything from how they grow to what they can do for your body.

And I made it real for them, too. At a class event, I made a pasta filled with vegetables, and the kids were excited to talk about what they had learned about the ingredients—and they also commented that it tasted good! While on a small scale, I saw the impact that teaching them about eating better could make. Kids are like sponges and they want to learn and try new things. They were eager to try to incorporate new eating habits, particularly when they understood why.

24Life: What insights did you gain about your ability to make a difference?

EK: I learned that you can’t teach in a vacuum and that you can really make a lasting difference in people’s lives when they understand how and why new ideas and skills can apply to their lives. For example, when I was teaching classes in schools, we did a class on smoothies. I drove home the importance of using real fruits and vegetables with no added sweeteners and enjoying the natural flavors of the ingredients themselves. They were a hit with the kids.

A few days later, one of my student’s mom called me to tell me that her daughter had gone through their freezer to check the labels on all the frozen fruits and vegetables to ensure they lacked extra sugar or additives. She really took it to heart!

24Life: How did that work evolve into a desire to make a difference in the way people eat and your work at Plated?

EK: Plated offered me the opportunity to help people create meals at home on a national scale and in a new way. While meal kits may seem common now, at the time Plated launched, meal-kit delivery was a pretty new concept.

Plated combined many of the things that I was working for on a smaller scale and made them possible in such a big way. Our national reach enables us to have a positive impact on the cooking and eating habits of so many people. Because the meals we design are for home cooks, we test rigorously and really think about the people at home who are cooking our recipes, whether novice or experienced. For those who don’t know how to cook or lack confidence in the kitchen, we’re empowering them with new life-changing skills that can improve their relationship with food and show them that creating a meal can be satisfying and fun!

For people who are already confident cooks, we’ve made the whole mealtime experience easier by taking out the planning and shopping. We’ve also made it better by adding the element of discovery and excitement—new recipes, new ingredients, new cooking techniques and new flavor combinations.

24Life: What’s your vision for the future of Plated?

EK: Plated has provided an incredible platform for me to raise awareness about the value of cooking your own meals while at the same actually making it easier and more accessible for people to do just that! The more I can encourage learning and discovery by helping people prepare new dishes and share great meals, the better! A big part of that is celebrating the idea that cooking can be fun. It isn’t just about learning a specific technique or trying a certain recipe but about enjoying the overall experience of making food that you’ll love and take pride in sharing.

Video credit: TheStacks, Shutterstock
Photo credit: Rob and Julia Campbell, Stocksy; Nik MacMillan, Unsplash; Alexander Sinn, Unsplash; Alpha_7D, Shutterstock; Drew Coffman, Unsplash; Giada Canu, Stocksy