Nootropics: More You for More Impact

Most of us think that sheer willpower will allow us to achieve our goals, whether we’re trying to get in shape, land a new job or meditate (or do anything else) consistently. But, as experts often say, willpower is like a muscle: It’s just as susceptible to fatigue. Add in procrastination and it’s clear we can get in our own way before we’re even ready to head out the door.

The founders of Neurohacker Collective believe that the starting place for healthy behavior is making the brain work better. Once the brain is optimized, they believe, goals such as regular exercise, a healthy diet or getting enough sleep become easy and natural. So the company is developing dietary supplements called nootropics, formulated to improve brain performance (and help us get out of the way of our own goals).

Improving performance, starting with the brain

Greg Kelly, lead product formulator for Neurohacker Collective, points out that bodybuilders and athletes could be considered the first “biohackers”—a term created by Dave Asprey of Bulletproof to describe individuals like himself who conduct their own research and self-experimentation to find what improves their physical and mental performance.

“For years, bodybuilders have known about supplements, pre-workouts and post-workouts to help them build muscle,” Kelly explains.

But there is one major obstacle. “We used to think the limiting factor of performance was physical fatigue,” he says. “Now we know that it’s probably mental fatigue that plays a more prominent role. Once we have improved mental toughness, we get more out of our investment in exercise.”

As athletes and enthusiasts have begun to recognize that performance is dependent on the function of body and brain, Kelly says that Neurohacker Collective is developing products to support not just the brain or the body but both. The company’s flagship product, Qualia, was developed based on recent research into how the brain self-regulates and how this impacts the body’s performance.

Kelly says Qualia users are reporting they have the mental energy to push their body that much harder, work out that much longer, and also find the motivation, focus and attention to learn new routines and apply them in competition.

Your Mileage May Vary (YMMV)

Biohacking is not for everyone, however, and Kelly notes the importance of individual experience as dietary supplements may deliver qualitative (versus quantified) results.

For that reason, Ben Cote, director of community for Neurohacker Collective, sees his job as providing a bridge between people who actively study their own experiences and those who are interested to learn more about how they can take ownership of their health. The company’s product development and marketing initiatives encourage a large biohacker audience to give and receive information about the use of Qualia and its effects.

“It’s finding tools, techniques, rituals and different applications that work best for you,” Cote explains, “and [gaining] sovereignty over your own health and your own experience [instead of] relying on your doctor to prescribe something.” From Cote’s perspective, it’s an “upgrade to your conscious experience of what it means to be you.”

Boosting the mind-brain interface