More than a decade ago when personal trainer Katrina Scott met triathlete and fitness model Karena Dawn on a lonely Friday night in a Southern California gym, she says she instantly knew they would become friends.
Both new in town, they had big dreams for sharing their love of fitness online, and over coffee and yoga dates, they hatched a plan to make it happen, posting videos of themselves working out on the beach near their homes.
What the pair couldn’t have known then was just how powerful their friendship would become in spawning a new online genre of “girlfriend-to-girlfriend fitness,” inspiring more women around the globe to get moving and take better care of their health.
“We started Tone It Up,” Scott says, “because we wanted a place where women could come and have fun working out and meet other women in a community they felt safe in.”
That online community now numbers in the millions between YouTube, Instagram and the TIU app, with huge crowds showing up two years ago when they took Tone It Up on tour to 15 cities around the country.